Scissors, paper, Xmas
After introducing our "Do something with your photos" TVC, we decided to continue with a crafty art direction to maintain brand consistency and engage with our audience for the following Christmas campaign. We displayed our product in a colourful & playful setting using paper art.
My Role: Head of Creative, Brand strategy
Art direction: Alexandra Antunes
Copywriting: Sarah Mansell
Paper artist & Photography: Anna Bay
Art direction: Alexandra Antunes
Copywriting: Sarah Mansell
Paper artist & Photography: Anna Bay
Catalogue inserted in our package
