Over seven years at albelli,
I built, led and managed the in-house creative team. We have partnered with internal & external agencies to deliver integrated campaigns promoting our products and services across multiple channels and platforms, reinforcing the brand positioning through a cohesive message & image.
My Role: Head of Creative, Brand strategy
Art Direction: Alexandra Antunes, Stella Casella
Copywriting: Sarah Mansell
Art Direction: Alexandra Antunes, Stella Casella
Copywriting: Sarah Mansell
Pan-European campaigns rolling out in all markets.
Local campaigns
Through various channels, we created country-specific campaigns highlighting important market milestones and local events.
These campaigns reinforced the dialogue with each brand's consumer base, increasing relevancy for the respective brands.
These campaigns reinforced the dialogue with each brand's consumer base, increasing relevancy for the respective brands.
In 2018, our Norwegian vendor Fotoknudsen was celebrating 60 years.
10th anniversary of albelli Netherlands.
Merging vendors
In June 2017, shortly after rebranding albelli and aligning all our European vendors, we merged albelli UK and Bonusprint to become one brand. For some time, before redirecting consumers to the Bonusprint website, we presented them with the upcoming changes.
Celebrating milestones
With a supportive consumer base in the Netherlands, albelli NL celebrated key anniversaries and specific milestones, thanking our customers and solidifying the relationship.
1.5 Millions customers celebrate albelli Netherlands
