Fast Fun with your photos
Brief: Create a direct response TV campaign that can run across key markets for various products and adapt to different sales periods driving growth through new customer acquisition in a highly scalable and cost-effective way.
Creative strategy: The new TVC should reflect the brand personality connecting with the audience optimistically and differentiate us from our competition as much as possible. Keep focusing on a narrative around the product — a functional approach to reducing barriers around product creation. Finally, be modular enough to allow multiple combinations and executions. (sale message or product story).
Solution: We turned to Aspect (Bristol - UK) to translate our strategy into ads. With integrated production capabilities, they were the partner of choice to quickly adapt multiple versions of the TV spots.
How did they answer the brief? Memories that make themselves. After you've made an effort to capture photos of your memorable moments, it's a shame that the hard work seems to hit when it comes to making something with them. But our new innovative technology and easy-to-use experience turn the process of creating photo books and calendars from being a time-consuming, soul-sapping process; into something that takes all the pain away and leaves you with just the good bits.
How did they answer the brief? Memories that make themselves. After you've made an effort to capture photos of your memorable moments, it's a shame that the hard work seems to hit when it comes to making something with them. But our new innovative technology and easy-to-use experience turn the process of creating photo books and calendars from being a time-consuming, soul-sapping process; into something that takes all the pain away and leaves you with just the good bits.
My Role: Brand strategy, Creative Direction
Creative Direction: Aspect (UK)
Production: Aspect (UK)
Creative Direction: Aspect (UK)
Production: Aspect (UK)
Photobook version (30 seconds edit)
Photo calendar version (20 seconds edit)
